La fidelidad se construye sobre grandes experiencias
Estamos en un momento del mercado en el que la competencia es brutal, ahora cambiar de proveedor, por ejemplo, es más fácil que nunca. La lealtad no es un extra, es la base del crecimiento sostenible, y no se compra con cupones ni campañas llamativas, debe construirse a través de la experiencia individual de cada […]
¿Cómo funciona el email marketing en 2025?
Aunque llevamos años usándolo, en 2025 el email marketing ha cambiado mucho. Ahora es más inteligente, personalizado y efectivo, pero solo si sabemos sacarle partido puede seguir siendo una de las mejores formas para que te comuniques con tus clientes como marca. Gracias a la tecnología y la inteligencia artificial, los correos que recibimos ya […]
Por qué las campañas SMS son clave para tu estrategia de marketing
Según Gartner, el 90% de los clientes prefieren recibir mensajes SMS frente a llamadas o correos electrónicos. La principal razón es que los SMS son rápidos, directos y se sienten más personales, pero además, tienen una tasa de apertura del 98%, mucho más alta que el 20% promedio de los emails. El Journal of Accountancy […]
Escala bots a agentes humanos con IA en finanzas
Los clientes bancarios tienen expectativas muy altas: quieren soluciones inmediatas, personalizadas y fluidas, pero sin perder la calidad del soporte al cliente. Para cumplir con esto, los bancos están cambiando su enfoque, usando datos en tiempo real para anticiparse a las necesidades, como antes hacía el gestor de banca personal con sus clientes habituales. Además, […]
Contact Centers en 2025: predicciones vs. realidad
A finales de 2024, muchas publicaciones hablaban de los retos que marcarían el futuro inmediato de los Contact Centers este 2025: la rotación de personal, la evolución de los canales, el auge de la IA… Ahora que ya estamos casi a mitad de año, es un buen momento para repasar los grandes titulares con perspectiva, […]
Mobile sales calls are now banned in Spain: here’s how your company can adapt with FROGED
Since February 15, 2025, Spanish companies are no longer allowed to make commercial calls from mobile phone numbers. This regulation, which applies to businesses of all sizes, aims to stop phone fraud and protect consumer privacy. Whether you’re a startup or an established sales team, if you’ve been relying on mobile numbers to contact clients […]
How FROGED clients use new AI features for better support
Customer support is constantly evolving, and honestly, it should be. Today’s users expect instant, personalized, and effective responses, which means businesses need to stay one step ahead. That’s where Artificial Intelligence (AI) steps in. It’s no longer just a futuristic promise; it’s already transforming the way we work, every single day. Just like ChatGPT and […]
Human-centric AI
When we talk about artificial intelligence, we no longer need to look to the future; we’re living it right now. While many companies still focus on integrating AI for efficiency, those leading the CX transformation are taking it a step further and betting on human-centric AI. It’s not just about solving tickets faster, it’s about […]
How AI can predict and reduce churn
User retention is the backbone of any subscription-based business, and artificial intelligence (AI) is changing the game. By leveraging advanced machine learning models, companies can predict with precision which users are at risk of churning and take proactive steps to keep them engaged. For years, predicting churn has been a challenge. Traditional methods like logistic […]
How automation can boost your sales process
Lead management is one of the key pillars in sales strategies for companies. In a competitive environment with an increasing volume of prospects, managing them manually can become overwhelming and, often, ineffective. This is where new automation tools, like bots for lead management, come in, allowing us to streamline processes, optimize resources, and maximize conversion […]
How banks can leverage WhatsApp for smarter customer engagement
Imagine this: an agent from one of the country’s biggest banks needs to quickly reach out to thousands of clients in their portfolio. With FROGED, they can launch massive WhatsApp campaigns in just a few clicks. But these aren’t generic messages or intrusive sales attempts. Each client receives a personalized message, ensuring that only those […]
Optimize your customer management with FROGED + Salesforce integration
If you’re using Salesforce for customer management and FROGED for communication, connecting the two tools can completely transform your workflow. With automatic syncing, every conversation logged in FROGED is effortlessly stored in Salesforce. Integrating FROGED with Salesforce is essential to centralizing your customer information in one place. Each interaction with your support or sales team […]