Since February 15, 2025, Spanish companies are no longer allowed to make commercial calls from mobile phone numbers. This regulation, which applies to businesses of all sizes, aims to stop phone fraud and protect consumer privacy. Whether you’re a startup or an established sales team, if you’ve been relying on mobile numbers to contact clients — it’s time to change tactics.
This change comes from Order TDF/149/2025, published in Spain’s Official State Bulletin (BOE). It seeks to eliminate loopholes that allowed bad actors to impersonate legitimate businesses or make anonymous calls. The regulation also enhances traceability by requiring an identified and valid phone number for any commercial call.
Starting March 7, telecom providers began blocking calls and messages that lacked a valid CLI (Calling Line Identification), used mobile numbers that weren’t officially assigned, or faked Spanish numbers from abroad. And from May 15, 2025, using mobile numbers for commercial voice calls will be prohibited.
Don’t panic: your sales and support teams can still call leads and customers. But now, you need to use professional numbers (fixed-line or VoIP) that are legally authorized and visible. In fact, this change is a golden opportunity to level up your outbound strategy with more trust, visibility, and efficiency.
Platforms like FROGED let you handle your calls directly within the same space your teams already use for live chat, email, SMS, WhatsApp, and more, no extra devices or apps needed.
FROGED’s Voicecalls feature allows teams to make and receive calls directly from the platform, showing a professional fixed or VoIP number (national or international). No hardware needed, and everything is centralized and logged for better control and team collaboration.
When customers see a local, clearly identified number, they’re more likely to answer and trust you from the start.
- Stay fully compliant: Every call made from FROGED uses an authorized and visible number, following the new regulation to the letter. All calls are logged and traceable.
- Centralized omnichannel communication: Voice gets added into your existing communication flow (alongside chat, WhatsApp, SMS, and email) so nothing gets lost in translation.
- Smart routing and personalization: Set up call greetings, team routing, working hours, and rules for assigning calls based on priority, language, or campaign.
- Live call analytics: Track performance from your FROGED dashboard: see call volumes, agent response times, conversion rates, and spot any operational bottlenecks.
- Better customer experience: A clean, local number plus seamless follow-ups across channels? That’s how you win trust and loyalty.
Adapting to the new law is simple with the right tools. Here’s how to get started with Voicecalls in FROGED:
- Activate the Voicecalls channel in your FROGED Console.
- Purchase a fixed or VoIP number via Twilio (choose a national or international prefix) and connect it to FROGED.
- Set up your call flows and rules based on team structure and business needs.
- Link all your channels (chat, WhatsApp, email) for a true omnichannel experience.
The new law doesn’t kill phone outreach, it simply forces companies to do it better. It’s your chance to evolve toward a more professional, efficient, and secure way of calling.
FROGED helps your business stay compliant, build trust faster, and manage all customer interactions from one place. Voice is changing, and with FROGED, you’re ready for it.
