Looking for the best User Behavior Analytics tools to optimize your platform or app? Do you want to uncover valuable insights about your customers’ actions? You’ve come to the right place! 

Did you know that 97% of businesses believe that analyzing user behavior is crucial for their success? Understanding your customers and their interaction with your platform or app is vital for enhancing their experience. 

But which tools should you use to monitor your users’ activities? We’re about to explore the top User Behavior Analytics tools for 2023. We’ll be guiding you toward making the best choice for your platform or app. Keep an eye out for the essential features and comparison criteria we’ve outlined, as they’ll help you make a well-informed decision. By the end of this read, you’ll not only understand the importance of User Behavior Analytics tools but also be armed with the knowledge to pick the perfect tool tailored to your needs. 

So, let’s dive in and unleash the power of User Behavior Analytics for your platform or app! In this guide, you’ll discover the answers to these questions and more, including:

  • What are User Behavior Analytics Tools?
  • How to choose the right tool?
  • Top User Behavior Analytics Tools for 2023
  • Track User Behavior and become a Product Champion!

What are User Behavior Analytics Tools?

Have you ever wondered how businesses know what you’re up to on their platform or app? Well, let us tell you, they use User Behavior Analytics (UBA) tools!

UBA tools are software programs that track and analyze how users interact with a platform or application. This information is like gold for building a successful product. According to a survey by Amplitude, 63% of product teams believe that understanding user behavior is the most crucial aspect of building a successful product.

UBA tools can gather a range of data, from engagement-related interactions to security-related data. As a SaaS company looking to maximize your CX through a product-led approach, UBA tools are one of the best ways to do this. 

Here are some examples of how UBA tools can be used:

  • Identifying which features are the most popular
  • Tracking user engagement with specific features
  • Analyzing user paths and clickstreams
  • Measuring the effectiveness of marketing campaigns through conversion rates
  • Identifying areas where users may encounter friction or drop off
User Behavior Analytics Tools

With the above insights, start adjusting your product to create a seamless user experience and boost your overall customer success. As a result, you will start to experience some of the following benefits:

To put it simply, User Behavior Analytics tools are a must-have for businesses looking to fine-tune their platform or app, create an excellent user experience, and keep their customers happy. By selecting the right tools, companies can unlock precious insights into their users’ behavior. Which helps them make the necessary improvements to take their product to the next level.

How to choose the right tool?

Let’s be honest, choosing the right UBA tool can be overwhelming. With so many options out there, how do you know which one is right for your business?

Well, lucky for you, here’s a checklist of considerations to help you choose the right one for you:

  1. Identify your priorities: Determine which key features matter most to your business. This could be real-time monitoring, easy-to-read reports, or detailed user paths.
  2. Consider pricing: User behavior analytics tools range from free to $$$$, so choose a tool that fits within your budget.
  3. Evaluate support and data privacy: Check if the tool provides sufficient support and data privacy measures to keep your information secure.
  4. Assess integration: Consider how well the tool integrates with your existing tech stack to avoid disruptions.

Take the time to evaluate different tools and identify your priorities. You’ll be able to select a User Behavior Analytics tool that optimizes your platform or app and gain valuable insights into your customers’ actions.

Top User Behavior Analytics Tools for 2023

When it comes to choosing the right User Behavior Analytics tool, it’s important to consider your specific needs and goals. To help you make the best choice, we’ve compiled a list of the top UBA tools for 2023! Let’s dive in. 


If you’re looking for a Product Success Platform (PSP) that can help you track user behavior and enhance your customer’s experience, then FROGED is a fantastic option. FROGED offers an end-to-end user behavioral solution. It not only tracks and groups user behaviors, but also collates all of your data and analytics to apply key actions directly within your product processes, from onboarding to personalized marketing. 

FROGED offers a variety of tools to help you identify and track key user behavior data:

  • Attributes and events: FROGED allows you to track two key elements within your product:
    • Attributes: the properties that you can track, either automatically or manually. They’ll provide you with information about what is happening on your platform or about the users and contacts of your website or platform.
    • Events: the actions that are carried out by users within the page, which gives us valuable information, such as when someone clicks on a certain button or when a user logs in.

With this key information, you’re able to understand all the steps that your customers are taking and decide the correct actions based on that. 

  • Customer segmentation: FROGED allows you to separate customers into smaller groups based on common characteristics such as their user needs, personal profile, and buying habits. You can then segment your contacts to personalize your communication, from marketing and services to sales efforts. 
  • Product flows: One of FROGED’s key features is product flows, which allow you to provide a personalized tour of your product using all the data collated by the above tools and more! As a result, you can seamlessly point users to desired actions quickly using features like auto-messages, tailoring the experience to their unique needs for the ultimate user experience.
Product flows FROGED

2. Mixpanel

Mixpanel is a User Behavior Analytics tool that has become a popular choice for businesses. What sets Mixpanel apart are its advanced features, such as predictive analytics and customizable dashboards, which provide valuable insights into user behavior.

Another great thing about Mixpanel is its ability to integrate with other tools like Slack and Salesforce, making it easy to incorporate User Behavior Analytics into your existing workflow.

3. Google Analytics

The well-known and widely-used User Behavior Analytics tool Google Analytics offers powerful features for tracking user behavior on websites and mobile apps. It allows businesses to track user actions, analyze user engagement, and gain insights into user behavior patterns. Plus, it integrates easily with other Google tools, making it a popular choice for businesses of all sizes.

4. Amplitude

Amplitude is known for its user-friendly interface and its focus on product analytics. It offers features like behavioral cohort analysis, funnel analysis, and predictive analytics.

5. Hotjar

Hotjar is a versatile User Behavior Analytics tool that offers heatmaps, session recordings, and surveys, among other features. It also offers integrations with a wide range of other tools.

These are just a few examples of the main differences between some of the top User Behavior Analytics tools for 2023. Depending on your specific needs and goals, one of these tools may be a better fit for your business than the others.

Track User Behavior and become a Product Champion!

User Behavior Analytics (UBA) tools are essential for businesses to gain valuable insights into how their customers interact with their platform or app, so you can optimize your user’s experience, retain customers, and ultimately increase revenue.

And there are so many UBA tools out there to help! We recommend using our checklist above to help you determine which one is best suited for your business.

When it comes to an all-in-one solution to track user behavior, enhance customer experience, and optimize your platform or app, FROGED is the way to go. With a powerful, end-to-end solution that offers key behavioral tracking, customer segmentation, and product flows to personalize onboarding, FROGED has got it all covered.

Sign up for FROGED today and discover how you can use all of these features in your own product! Or, check out our solutions page to find out more about these FROGED features and the ways they can transform your SaaS.