90% of customers prefer receiving an SMS over other communication channels like phone calls or emails, according to Gartner—and it’s easy to see why. SMS messages are quick, to the point, and often feel more personal. With an impressive 98% open rate, compared to just 20% for emails, SMS stands out as one of the most effective ways to cut through today’s digital noise.
On top of that, The Journal of Accountancy highlights that the average consumer checks their smartphone more than 47 times a day. This speaks volumes about how mobile devices have revolutionized shopping and communication habits, making them a critical touchpoint for brands.
SMS campaigns empower businesses to send personalized, segmented messages that maximize reach and relevance. When integrated into a broader omnichannel strategy, SMS becomes a game-changer for driving conversions, enhancing customer loyalty, and delivering experiences that truly stand out.
A reliable and impactful tool
SMS stands out as a practical solution for addressing the most common communication challenges businesses face when engaging with their customers.
Inbox efficiency
Unlike other channels, text messages are delivered directly to mobile devices and are nearly impossible to ignore. With an open rate exceeding 98%, far higher than email, SMS ensures immediate visibility—whether for transactional updates like order notifications or targeted promotional campaigns. On top of that, 90% of SMS replies are sent within the first 30 minutes, highlighting its ability to drive fast, meaningful interactions.
Personalization with context
SMS isn’t just a basic communication channel—it integrates seamlessly with CRM systems to create personalized experiences. Leveraging customer purchase history and preferences allows businesses to craft messages that truly resonate. This tailored approach significantly boosts conversion rates, with 47% of SMS campaigns outperforming other channels like social media or email.
Security and compliance first
With data security and compliance at the forefront, SMS provides a safe and trustworthy channel for customer communication. By relying on explicit user consent, businesses can adhere to regulations like GDPR, build trust, and protect their operations from legal risks.
Customers prefer SMS
SMS aligns perfectly with customer preferences, as 54% of subscribers say they prefer receiving promotions through this channel because it’s simple and fast. This blend of immediacy and effectiveness makes SMS an essential tool for any omnichannel strategy.
Benefits you can’t ignore
Barrier-free reach
SMS doesn’t rely on apps or an internet connection, which makes it accessible even in areas with limited connectivity. This ensures that messages reach customers, no matter their location.
Exceptional ROI
With a return on investment of up to $71 for every $1 spent, SMS is one of the most cost-effective marketing tools available. Whether you’re a small business or a large corporation, SMS offers the ability to reach a wide audience with minimal cost. To put this into perspective, imagine spending €1,000 on an SMS campaign. With this ROI, you could see returns of up to €71,000—transforming a modest investment into substantial profit.
Boosted retention and loyalty
A strategically executed SMS campaign—such as personalized reminders or thank-you messages—can significantly improve brand perception and foster long-term customer loyalty. The immediacy and personal touch of SMS make customers feel valued and connected to the brand, encouraging them to return time and time again.
Guaranteed scalability
SMS campaigns are easily scalable, allowing businesses to adjust their communication efforts as their needs grow or evolve. Whether you’re expanding your reach or adapting to seasonal demands, SMS can grow with your business.
Connection to current trends
The rise in smartphone usage (which is expected to hit 85% in the U.S. by 2024) ensures that SMS will remain a relevant and powerful communication channel. As more consumers embrace mobile-first habits, SMS will continue to play a crucial role in customer engagement and marketing strategies.
Practical use cases in an omnichannel strategy
Instant confirmations
After customer actions, such as completing a purchase or subscribing to a service, instant confirmation messages can be sent to ensure customers receive timely updates. This process ensures that all customers are quickly informed, improving their experience.
Personalized promotions
By segmenting campaigns according to customer preferences, businesses can send tailored offers and discounts to specific groups. This targeted approach maximizes the relevance of each promotion, boosting conversion rates and fostering customer loyalty.
Reminders and updates
Whether for an upcoming event, product launch, or special offer, reminders and updates can be delivered efficiently to a wide audience. This keeps customers informed in real time, driving engagement and encouraging timely action.
Survey and feedback requests
Collecting customer feedback is made easy by sending surveys via SMS. These messages reach a broad audience, allowing businesses to gather valuable insights quickly and improve their products or services.
Discount codes and exclusive offers
SMS is an excellent tool for delivering discount codes or special offers to a large customer base. Whether it’s a flash sale or a seasonal promotion, time-sensitive deals are sent directly to customers, encouraging immediate action and increasing sales.
SMS is more than just a fast and direct communication tool; it’s an essential component of any omnichannel strategy. Its ability to deliver personalized, efficient, and measurable results makes it a powerful tool for engaging a broad audience.
By integrating SMS with other channels like email, social media, and chatbots, businesses can create seamless and engaging experiences for customers, boosting loyalty and driving conversions. Choosing SMS means embracing immediacy, relevance, and success in an increasingly competitive market.
Furthermore, with tools like FROGED, the power of SMS is amplified. When a customer responds to an SMS campaign, a direct, one-on-one conversation with a support agent is automatically opened. This ensures that customers receive personalized attention and seamless service, enhancing the overall experience and driving higher satisfaction. We make it easier than ever to bridge the gap between mass communication and individualized support, offering businesses
