Modern SaaS tools help support almost any business process, from marketing campaigns to the whole sales cycle. Just like building the right Martech stack can promote customer success, having a proper sales tech stack is becoming crucial to optimizing your sales performance. What’s more, companies continue to opt for cloud-based apps as online tools are more accessible and, in most cases, more affordable. 

At FROGED we’ve done our homework, and we’ve decided to give a comprehensive list of 15 sales tools your business needs.

This article covers:

  • Why use tools in sales?
  • What are the most important tools to use for sales?
  • How do the right tech tools increase sales?

Why use tools in sales?

Well, to put it simply, if you’re a sales leader, investing in sales tools is not really an option anymore, it’s a necessity. Far from doing magic, a sales tech stack can support an already solid sales strategy by making each process more effective, the team more productive, and ultimately drive more sales. In essence, it will be the difference between an average-performing team and an exceptional one.

If you’re a sales rep, the right sales tech stack will save you valuable time at every stage of the consumer journey. Ready to stack up?

What are the most important tools to use for sales?

To build the ultimate tech stack for your sales team, you should start by taking a closer look at your sales cycle. This is the best way to define which stage can be improved, simplified, or integrated into software tools. 

Lead generation and sales prospecting

Hunter is the tool to find the email address of almost any professional. This user-friendly sales prospecting tool allows you to search by name, company, or domain, individually or in bulk. Its recent email tool, Campaigns, makes it easier than ever to carry out small-scale email campaigns. Plus it now includes add-ons for Firefox and Chrome and an Email Verifier, so you don’t have to switch tools back and forth.


LeadFuze supports the task of finding new leads based on your set criteria, i.e., job title, domain, location, etc. Consider that the more defined your customer profile is, the more suitable the list created by LeadFuze will be. This list includes not only emails and phone numbers, but their social profiles.

LinkedIn Sales Navigator

Who doesn’t know LinkedIn? Well, did you know it’s also the Google of sales prospecting! Just like any powerful search engine, the more data it has the better results you’ll get. You can start creating your list through advanced filtering options to arrive at qualified leads. What’s more, once you’ve added several prospects to your list, the LinkedIn Sales Navigator tool starts suggesting lead recommendations.


If you’re a B2B company, ZoomInfo is the sales intelligence you need. It offers an advanced search filter according to industry, company size, revenue, job roles, etc. Many companies find it the most reliable database for B2B sellers. Built using AI technology, it recommends new contacts based on your previous searches.


Although it was primarily developed for link-building outreach, Responsa can be used for sales, marketing, content promotion, and other types of email outreach. It includes a built-in search engine for prospecting, automated personalization, and a contact information finder – bringing all the tools you need to launch an outreach campaign into one place. 

Engagement and retention tools


Salesforce is a cloud-based solution that can help your sales and marketing teams access all the necessary data per customer and prospect. This way, your sales team can use customer information to offer personalized messaging.


If you’re looking for a tool for smaller-sized sales teams, Zoho presents an affordable and scalable solution. This CRM tool can help you automate tasks within the outreach process, keep track of your sales, and further engage customers.


Your sales reps will appreciate this sales engagement platform. Outreach aims at covering the sales execution gap to increase revenue. Among its most useful features is a 24/7 assistant that stores key data on prospects to then advise your sales team on what the next step should be.


FROGED supports your entire customer lifecycle, from acquisition and onboarding to retention, conversion, and expansion. You can create Product Flows to analyze customer engagement with the product, test their onboarding, and use retargeting to reach out to inactive users. Personalize in-app messages through user behavior or include support widgets on your site, including chatbots. This product-led growth tool is the support your sales team needs to close sooner and better.

Internal communications


Slack is a versatile collaboration platform where your teams can communicate across so-called channels. These can be organized by topic, project, company, etc. It’s a widely used platform, so it’s likely you’ll be able to integrate it into your CRM. Just one of the many apps that integrate with FROGED.


Zoom has possibly been the tool for webinars during the pandemic. From hosting webinars to quick conference calls, this all-in-one communication tool also allows for file sharing. If your team prefers a user-friendly interface and affordable communication tool, then Zoom makes the cut.


Loom is the preferred option for most hybrid teams that like to communicate asynchronously. Although synchronous communication is great, if one team member is on the other side of the world, this means one of you might have to be in a meeting at 3 am. Its high-quality screen share videos are possibly the closest thing to having a true face-to-face conversation.

Analytics and automation tools


A great option for SaaS companies, ChartMogul helps you keep track of key sales metrics including monthly recurring revenue (MRR), churn rate, customer lifetime value (CLV), etc. It also offers advanced data visualization features to filter, segment, and instantly share this data with other users.


Clari offers comprehensive insights into your prospect’s readiness to make a purchase or their likelihood to churn out. Based on how users behave on your website and interact with your product, your sales team can access valuable information to follow up successfully. Accurate forecasting is possible with AI-driven revenue insights which can alert your sales reps every time a customer is at churn risk.


In Geckoboard you can customize your very own sales dashboard to import selected metrics and provide visually appealing insights to investors or other departments in your company. You can also connect to over 80 data sources, including Slack.

How do the right tech tools increase sales?

Although building the right tech will need a trial-and-error period, if you start off with a solid sales strategy, then it will most definitely help your team close more deals. In fact, the latest LinkedIn State of Sales Report 2021 stated that 74% of companies that use sales tech claim it to be critical in closing deals.

So, what does a solid sales strategy entail? Well, here are a few pointers to ensure that the tools work as intelligently as your strategy: 

  • Are customer profiles well-defined?
  • Do you know where leads come from?
  • Which channels do your customers prefer?
  • Are you familiar with your customers’ pain points?
  • Have you mapped your customer journey?
  • Which sales metrics are most relevant for your business?

To answer these questions, your sales teams will probably need to have a sit-down or two with the customer service. As we covered in May at a glance: What we loved this month is, customer success is a company-wide strategy, so this means adding the right platform to centralize communication between departments. Happy stacking!