Get this: 90% of downloaded apps get deleted after only one use. That’s a jarring stat. Why so high? Simple. Users don’t see the app’s value quickly enough. And that’s where in-app onboarding examples swoop in like superheroes. But what exactly is in-app onboarding? And why should you care?
In-app onboarding is your golden ticket to user retention. It’s a dynamic, customized, personalized welcome wagon for your app users. It’s your chance to showcase your app’s value straight out of the gate, nudge users to engage, and ultimately, boost your bottom line.
And, guess what? We’ve got the inside scoop on some of the best in-app onboarding examples. We’re talking about examples that really make a splash. Examples that you can emulate to delight, engage, and retain your users.
Ready to revamp your app’s first impression? Excited to see those retention numbers climb? Then buckle up. This guide will unravel the mystery of in-app onboarding, showcase stellar examples, and illustrate how it can transform your business. Let’s dive in!
Here’s a sneak peek at what we’ll be unpacking in this guide.
- What is In-App Onboarding?
- What are the best In-App Onboarding Examples?
- In-App Onboarding Best Practices
- What are some In-App Onboarding Common Mistakes?
- The Best In-App Onboarding Examples
What is In-App Onboarding?
In-app onboarding is the process that guides new users to effortlessly navigate an app, understand its core features, and discover its value. It’s essentially a series of screens, tooltips, or interactive tutorials that welcome users after they download and open an app for the first time.
What’s the big deal about in-app onboarding? Well, consider this: 25% of apps are only used once before being discarded. That’s a significant chunk of potential revenue lost in just one interaction!
The key to reversing this trend? A stellar onboarding experience. Onboarding done right can lead to an 82% increase in retention, according to a report by G2. This underlines the powerful impact that a solid onboarding strategy can have on keeping your users engaged for the long haul.
In-app onboarding is not a one-size-fits-all approach. It can be personalized and customized to match the user’s preferences, which is crucial because 75% of consumers are more likely to buy from a company that recognizes them by name, knows their purchase history, and can recommend products based on their past purchases.
And it’s not just about keeping the users engaged. Proper in-app onboarding also cuts down support costs, reduces user frustration, and increases overall user satisfaction.
In short, in-app onboarding is your opportunity to make a powerful first impression, showcase your app’s unique value, and set the stage for a lasting relationship with your users. Now, let’s dive into some real-life examples that nailed this process.
What are the best In-App Onboarding Examples?
When it comes to in-app onboarding, creativity is key, but some strategies have proven particularly effective. Let’s take a look at three standout examples:
Feature Promotion
Showcasing key features is a top strategy. Take Snapseed, a popular photo-editing app, for instance. During its onboarding process, Snapseed walks users through a series of screens, each spotlighting a different feature. Users not only get a peek at what the app offers but also a quick tutorial on how to use each feature. This way, users grasp the app’s value right off the bat.
Step-by-Step Guide
A step-by-step guide can also pack a punch. Consider Evernote, the note-taking app. When users first open Evernote, they’re guided on how to create their first note. This hands-on approach helps users learn by doing, enabling them to quickly understand the app’s functionality.
Customize User Experience
Personalizing the user experience is another winner. Spotify, for example, nails this. Upon signing up, Spotify asks new users about their music preferences. This helps Spotify craft a customized listening experience from the very beginning. This personal touch not only delights users but also means Spotify can deliver content that is more likely to keep users hooked.
In-App Onboarding Best Practices
Want to make your app’s onboarding shine? Here’s how:
1. Keep it Short
Don’t overwhelm users with too much info. Give them just enough to get started.
2. Make it Skippable
Some users like to explore on their own. Let them skip the onboarding if they want.
3. Highlight Core Features
Show off the best parts of your app. Focus on the features that make your app unique.
4. Use Omnichannel
Use all channels – emails, texts, notifications – to reach your users. The more channels, the better.
5. Encourage Customization
Let users make the app their own. Personal touches can make a big difference.
6. End with a Call-To-Action
Wrap up the onboarding with a clear next step. This could be starting a project or checking out more features.
7. Always Test Before Deploying!
Test your onboarding process before it goes live. Make sure it works for your users.
Ready to nail your in-app onboarding? Kickstart your journey with FROGED now!
What are some In-App Onboarding Common Mistakes?
Even the best plans can go awry. Here are some common onboarding mistakes to dodge:
1. Too Much Info
Don’t bombard users with all your features at once. It’s overwhelming. Stick to the basics, and let users discover the rest.
2. No Personalization
Remember, every user is different. If your onboarding is one-size-fits-all, you might lose users. Make it personal.
3. Not Testing
Always test your onboarding before it goes live. You don’t want bugs ruining your users’ first impression.
The Best In-App Onboarding Examples
And there you have it! Creating a killer in-app onboarding experience is no easy feat, but it’s totally doable. And guess what? It’s totally worth it. You’re setting the stage for a great user relationship, showing off your app’s coolest features, and keeping your users coming back for more.
Dodge those common mistakes, embrace the best practices, and draw inspiration from the top-notch examples out there. Remember, you’re not alone in this journey. Tools like FROGED are designed to back you up, helping you create engaging and personalized onboarding experiences.
So, what’s next? Dive right in, create an unforgettable onboarding experience for your users, and relish the journey.
