In our latest Fireside Chat, I sat down with Donna Weber, renowned onboarding expert and author of Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champion, to discuss customer onboarding success – with a focus on Saas companies and subscription model-based businesses.

Onboarding Success Topics Covered

As well as diving into the details of her new book, we discussed:

  • Why onboarding is so important, regardless of your company lifecycle stage
  • The challenges small to mid-size Saas companies face, and how to even start competing with the big leagues
  • The concept of the Orchestrated Onboarding Framework
  • Confirmation bias vs buyers remorse
  • How important is digital customer success over traditional CS onboarding strategies?
  • The do’s and don’ts of onboarding.

Donna also expanded on which companies she believes are leading the way, as well as offer insight on the top 3 things small businesses can do today, to improve their customer onboarding strategy.

Enjoyed the webinar? We think you’ll enjoy our SaaS Onboarding – Definitive Guide: Examples, Checklist & Metrics, our Webinar on How to build a better Onboarding Experience, or even our previous Fireside Chat with Anika Zubair – The Future of Customer Success.

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