Did you know that behavioral messaging can transform the level of customer engagement and usage inside your product?
Behavioral messaging is a fantastic way to send personalized messages to your users that they’ll actually value. Currently, around 71% of customers expect personalization from a company. When behavioral messaging is used as part of your product-led strategy, you’ll see a marked difference in the way your users interact with your product, ultimately improving your product adoption rate and monthly recurring revenue.
47% of companies are personalizing their communication based on their customer’s real-time behavior. That means 53% of companies are seriously missing out. In this article, we’ll take you through exactly what behavioral messaging is and how you can easily implement it in your SaaS with FROGED.
- What is Behavioral Messaging?
- What is the Difference between In-App Messages and Behavioral Messages?
- Benefits of Behavioral-Based Messaging
- How to Trigger Messages based on Product Usage
- Benefits of Behavioral Messaging in SaaS
Let’s dive in, shall we?
What is Behavioral Messaging?
Behavioral messaging differs from traditional messaging in that it’s based on the behaviors of a user rather than a generic notification. Behavioral messaging uses a trigger – a certain action – to send a personalized message that directly relates to that action.
The actions that trigger a behavioral message can be a wide range of things. For example, it can be when a user clicks on a specific page or button, engage with a specific feature, or it can even be a lack of action, like being inactive inside a product for a period of time.
Usually, you can identify a behavioral message if it fulfills the following criteria:
- Is it relevant? The message is relevant to your user’s current customer experience
- Is it contextual? The message makes sense to them in their customer journey
- Is it timely? It comes at the exact right moment when the user is most likely to need it
You may hear the terms ‘behavioral marketing’ and ‘in-app marketing’ being used interchangeably. However, they’re not exactly the same. Let’s take a look in more detail at their differences.
What is the Difference between In-App Messages and Behavioral Messages?
There is one main difference between in-app messages and behavioral messages, and it’s in the name.
In-app messages are messages to customers that only happen inside your app or product. You can find out more about in-app messaging and marketing in this article.
Behavioral messages, on the other hand, encompasses a wider range of messaging inside and outside of your app or product. This includes emails and other marketing communication. They’re also a lot more personalized toward specific groups of users.
What’s more, behavioral marketing also includes other customer data that isn’t just their actions inside your product. It also includes other behaviors such as device use, geolocation, and purchasing behavior. Here’s an article explaining behavioral marketing in more detail.
Benefits of Behavioral-Based Messaging
So, why use behavioral messaging as part of your communication strategy? If you haven’t experienced it already, personalized messaging has a major impact on your customers. Let’s take a look at the exact benefits of using behavioral-based messaging for your SaaS.
- Timely and relevant messages: Let’s be honest, customers are sick of receiving pushy, irrelevant messages every 5 minutes. By making your messaging timely and relevant, not only will users value them more, but you can stop wasting time generating messages that have a risk of not performing.
- Increased engagement: Receiving personalized messages at the right time and in the right context is going to hugely increase the level of engagement you experience from your users. Think of a high % of open rates.
- Increased conversions: Like engagement, these messages are much more likely to achieve conversions than regular messages. You’re more likely to get your users to complete that desired action you’re looking for.
- Enhance customer experience: Behavioral messages are all about helping your customers make the most of your product and your business in general. They’ll provide more value to your users, ultimately improving their entire customer experience.
- Better MRR: With all of the above, your monthly rate of return is destined to skyrocket. Customers will go through the product adoption process much more quickly, ultimately increasing your revenue and creating advocates for your product.
Yep, this all sounds pretty great. So how exactly can you set up behavioral messaging for your product? Let’s see how, with a product success platform like FROGED, you can trigger personalized customer messages based on product usage.
How to Trigger Messages based on Product Usage
FROGED’s auto messages feature is a super easy way for you to create valuable, timely, and personalized messages for your users directly inside your product.
FROGED offers lots of flexibility and customization with this feature:
- Choose the message location: Locate exactly where your auto message will appear on your product or page.
- Choose the exact trigger: Establish the exact action your user will take in order to receive this message. This can be multiple conditions to refine the action even further.
- Choose the appearance format of your message: Decide the formatting of your message from the following options: simple, widget, full, and bar.
- Add personalized content: Use variables to personalize the message to each user, including their name or account type. Include GIFs, images, or help documents inside your messages for that extra spice.
- Choose the exact timing: Set the exact date and time when your message should appear.
Here’s a step-by-step on how to set up auto messages for your product using FROGED.
As part of the wider behavioral marketing strategy, FROGED also provides an easy-to-use behavioral email feature to complement your auto messages and optimize your trigger-based communication both inside and outside of your product.
Benefits of Behavioral Messaging in SaaS
Using behavioral messaging inside your app can bring a multitude of benefits to your business. Not only can you boost engagement and conversions from your customers within their journey, but you can also increase your MRR and generate serious advocates for your product.
With FROGED, you can use the auto messages tool to create personalized behavioral messages that your users won’t want to ignore. Also, you’ll have total control over where, when, and how you place these messages inside your product, to get the optimal results.
Book a demo today to learn more about the behavioral marketing tools in FROGED, and how you can create behavioral auto messages throughout your product.
