Case study: Simplestate

March 29, 2023 2023-03-29 15:24
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How Simplestate reduces Time to value through automation of their Onboarding​

Simplestate used FROGED's Flows, Support & NPS tools to create a personalized user experience, and scale up product adoption.​

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Industry

Real Estate

9/10

NPS Score

Improved

Satisfaction & Retention

About Simplestate

Simplestate is the leading real estate
investment startup in Argentina. It arose from
the hand of Gonzalo Abalsamo and Joquin
Sepulveda Lemus, two Argentine
entrepreneurs who came together to create
and launch a disruptive proposal in Argentina
where, through an integrated platform,
everyone can access Real Estate from
minimum amounts.

Company size

50-100

Location

Argentina

Use case
Onboarding & User Experience
Plan & Tools

Scale: Product flows, NPS, Support, Inbox, behavioural email

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Simplestate Case Study Q&A

How important is the user experience on your platform?

At Simplestate we have a company culture focused on the user experience. Our main objective is to provide positive experiences during the journey of our investors, so that they choose us every month, constantly offering them news, benefits, and products adapted to their needs. Likewise, we work daily with the entire team to improve our service by adding technology to our platform and UX experience…

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About the Author

I'm currently the Activation Manager, responsible for turning users who come to the site into customers. I have been developing in the digital area for almost a decade and in recent times I have been dabbling in the CRO and UX part. I have a highly analytical profile and a data-driven mentality: what cannot be measured does not exist. I've been playing tennis for a long time (although it's not noticeable), I prefer the mountains to the beach, I'm from the winter team and one of my greatest pleasures is watching a movie on a rainy day
sebastian-battista-growth-manager-simplestate-headshot
Sebastian Battista
Growth Activation Manager

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