How LastBasic Is Winning at Scaling Up
LastBasic COO, Steve Janssens, reveals all about how they have scaled up their processes and operations, and the strategies and tools that helped them - with a focus on product strategy and user experience.
Industry
Product Development
9/10
NPS Score
Customer Experience
The Key to Success
About LastBasic
LastBasic is a product development and prototyping company. We are focused on making our industry more accessible to a larger audience. We are digitally transforming a traditional industry and creating an approachable service for all that want to create through the development of our platform and marketplace approach to product development.
Company size
50-100
Location
Madrid, Spain
Use case
Onboarding, proactive support & customer engagement
Plan & Tools
Scale: Product flows, NPS, Support, Inbox
LastBasic Case Study Q&A
Can you explain the MVP (Minimum Viable Product) Methodology, and how LastBasic approaches it?
I am a big believer in MVP methodology when building a startup. Especially when you are working closely with customers. We are transforming an industry and traditional workflows around design, project management, and engineering skillsets and we need to test our assumptions on a daily basis. I always push myself and my team to consider how to test their approach to making our product better, as a way to build a service based on real needs rather than assumed needs. Also because we are a startup, we need to be smart with our resources and really focus on…
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About the Author
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