Customer experience is becoming the ultimate competitive advantage
Mediocre customer experience isn’t enough. The expectations of modern consumers are rising. That’s why even the most traditional industries are shifting toward customer-centric philosophies—some by choice, some by competitive necessity. These days, nearly every industry measures customer satisfaction, which means it’s up to you to optimize every stage of your customer lifecycle.
Here you have a framework to convert, onboard, and upsell to your new clients.