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Category: Marketing

  • Home
  • Marketing
How important is your product in marketing management?
  • blog
  • Marketing

How important is your product in marketing management?

Now more than ever, the world is full of products and services to choose from,...

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How to Utilize your Product Marketing Mix to Scale your SaaS
  • blog
  • Marketing

How to Utilize your Product Marketing Mix to Scale your SaaS

Did you know that the SaaS industry is expected to grow by 18%? That’s right,...

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Product Marketing vs Product Management in your Growth Strategy
  • blog
  • Marketing

Product Marketing vs Product Management in your Growth Strategy

If you’re looking for a new job and wondering, “what’s the difference between product marketing...

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How Product Marketers can improve SaaS Churn rate
  • blog
  • Churn Rate
  • Marketing
  • Metrics

How Product Marketers can improve SaaS Churn rate

It goes without saying that SaaS companies have become obsessed with churn rate, and rightly...

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SaaS Glossary
  • blog
  • Marketing

SaaS Glossary

If you haven’t seen our reviews on Sourceforge, Capterra, or G2 – then you might...

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July at a glance: What You Need to Know To Scale This Month
  • blog
  • Customer Journey
  • Marketing
  • Product Success
  • Product-Led

July at a glance: What You Need to Know To Scale This Month

As we head into H2 of 2022 (crazy, right?) we are seeing some controversial trends...

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Behavioral marketing strategy for product managers
  • blog
  • Marketing

Behavioral marketing strategy for product managers

Any marketing strategy relies on user information to promote a product or service. The difference...

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Fact: Behavioral Segmentation is More Important than Churn
  • blog
  • Churn Rate
  • Marketing

Fact: Behavioral Segmentation is More Important than Churn

If you go online to compare products before making a purchase, or you tend to...

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Behavioral Marketing with FROGED
  • blog
  • Marketing
  • Product Flows

Behavioral Marketing with FROGED

Have you ever felt bombarded with irrelevant ads, untimely emails, intrusive phone calls, etc.? Well,...

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Your 2023 Ultimate Marketing Technology Stack
  • blog
  • Marketing

Your 2023 Ultimate Marketing Technology Stack

It’s undeniable that human beings have become pros at finding ways to achieve more in...

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How to create In-App retargeting
  • Customer Acquisition
  • Customer Experience
  • Customer Onboarding
  • Marketing

How to create In-App retargeting

Hi there! We are going to learn how to create In-app retargeting to convert users...

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The 3 Pillars of SEO for SaaS
  • blog
  • Marketing

The 3 Pillars of SEO for SaaS

When creating a public website for an online business, for example a SaaS (Software as...

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Latest Posts

  • MRR in SaaS: Definition, Calculation, and Benchmarks June 6, 2023
  • SaaS Value Proposition: How to Differentiate from Competitors June 2, 2023
  • Leaps Ahead June: What You Need to Know To Scale This Month  June 1, 2023
  • 5 User Onboarding Best Practices to Increase MRR May 31, 2023
  • The #1 Feature Announcement Guide: Tips and Tricks for a Successful Release May 30, 2023

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Our dynamic and flexible platform is built with a simple philosophy: be more proactive and less reactive, create brand advocates and make it easy. Like, really easy.
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