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Category: Customer Journey

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The Ultimate Checklist to help improve your onboarding experience ft. Shift
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The Ultimate Checklist to help improve your onboarding experience ft. Shift

Shift, Director of Product Michael Foucher, and his team recently realized that their customer onboarding...

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What is a Customer Engagement Model and Why is it Useful?
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What is a Customer Engagement Model and Why is it Useful?

Did you know that engaged customers bring 37% more revenue than customers who are active...

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Engagement vs. Retention in SaaS: what are the main differences?
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Engagement vs. Retention in SaaS: what are the main differences?

Did you know that boosting customer retention by 5% increases profits by up to 95%?...

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The Consumer Decision Journey in SaaS: Steps and its Evolution
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The Consumer Decision Journey in SaaS: Steps and its Evolution

The SaaS industry is growing rapidly every year. According to Grand View Research, the SaaS...

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Application of CRM: Different Types and Benefits
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Application of CRM: Different Types and Benefits

The customer relationship management market is one of the fastest-growing industries. According to Statista, the...

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The ‘Aha’ Moment Product Guide: How to Identify and Measure
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The ‘Aha’ Moment Product Guide: How to Identify and Measure

Let’s go back to history class in school. As most of you probably know, Isaac...

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July at a glance: What You Need to Know To Scale This Month
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July at a glance: What You Need to Know To Scale This Month

As we head into H2 of 2022 (crazy, right?) we are seeing some controversial trends...

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Fireside Chat with Elisabeth Courland: Understanding Digital Customer Success Management & Data
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Fireside Chat with Elisabeth Courland: Understanding Digital Customer Success Management & Data

Recently I spoke with Elisabeth Courland, Head of Customer Success at Agorapulse, and Founder of...

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May at a glance: What we loved this month
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May at a glance: What we loved this month

May has unlocked thought-provoking topics such as product flows vs product tours, fireside chats with...

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Fireside Chat with Nate Brown: The Art of Customer Journey Mapping
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Fireside Chat with Nate Brown: The Art of Customer Journey Mapping

In our Fireside chat, ‘The Art of Customer Journey Mapping’ with CX expert, director, and...

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Fireside Chat with Peter Armaly: The Journey from Defining the Voice of the Customer to Implementation
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Fireside Chat with Peter Armaly: The Journey from Defining the Voice of the Customer to Implementation

In this episode of our Fireside Chat Series, I sat down with Peter Armaly, one...

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3 Takeaways on How Venmo became the Go-To FinTech App for Gen Z
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3 Takeaways on How Venmo became the Go-To FinTech App for Gen Z

When I am with fellow students, we mainly use Venmo. To split a restaurant bill,...

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  • Free to Paid: How to Convert Free Trial to Paying Customers March 21, 2023
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