The product-led growth approach has meant a shift in acquisition and retention strategies for SaaS....
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If you go online to compare products before making a purchase, or you tend to...
Fact: Acquiring new customers is more expensive than retaining existing ones. While you need to...
Recently I spoke with Elisabeth Courland, Head of Customer Success at Agorapulse, and Founder of...
Have you ever felt bombarded with irrelevant ads, untimely emails, intrusive phone calls, etc.? Well,...
In our Fireside chat, ‘The Art of Customer Journey Mapping’ with CX expert, director, and...
You’ve probably entered a website recently and a live chat window popped up asking you...
Sengerio’s Product Manager, Michele Zaccaria did a Q&A Case study to help us understand their...
Customer acquisition cost (CAC) is the average amount that a business needs to spend to...
Customer support is the subset of customer service in charge of solving issues that customers...
In this episode of our Fireside Chat Series, I sat down with Peter Armaly, one...
When a client creates a customer success account, they may have a wealth of questions....