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Blogs by Heather Rodgerson

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  • Heather Rodgerson
Essential tools and processes to reduce SaaS attrition rate
  • blog
  • Churn Rate

Essential tools and processes to reduce SaaS attrition rate

Software as a service (SaaS) is an industry that’s growing rapidly. However, it’s also an...

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Knowledge base systems: Best practices and examples
  • blog
  • Customer Support

Knowledge base systems: Best practices and examples

Did you know that customers prefer knowledge bases over all other self-service channels? Crazy right?...

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Should you choose Hybrid or Native Apps for better SaaS UX
  • blog
  • Customer Experience
  • Resources
  • The Dev Zone
  • UI/UX Design

Should you choose Hybrid or Native Apps for better SaaS UX

Introduction You’ve launched a successful SaaS product and now you’re looking to grow your user...

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The ‘Aha’ Moment Product Guide: How to Identify and Measure
  • blog
  • Customer Experience
  • Customer Journey
  • Customer Onboarding
  • Metrics

The ‘Aha’ Moment Product Guide: How to Identify and Measure

Let’s go back to history class in school. As most of you probably know, Isaac...

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The Best Metrics to Measure Product Success
  • blog
  • Metrics
  • Product Success

The Best Metrics to Measure Product Success

Over the next four years, the SaaS market is predicted to grow by 27.5%. Now...

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7 Types of Email Marketing in SaaS
  • blog
  • Marketing

7 Types of Email Marketing in SaaS

Email marketing is a powerful tool in any business arsenal, and it’s also the most...

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6 Best ways to offer great Customer Service to your clients
  • blog
  • Customer Service

6 Best ways to offer great Customer Service to your clients

Providing great customer service and spending time with your customers is the key to success...

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Fireside Chat with Kia Puhm: How to take a Customer-Centric Approach to Design & Operations
  • blog
  • Fireside Chat

Fireside Chat with Kia Puhm: How to take a Customer-Centric Approach to Design & Operations

In this Fireside Chat, CMO at FROGED, Stephanie Rubin, sits down with Customer Experience expert,...

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Why SaaS needs Mobile Apps + some great examples
  • blog

Why SaaS needs Mobile Apps + some great examples

If you’re like most people, your smartphone is the first thing you check in the...

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How important is your product in marketing management?
  • blog
  • Marketing

How important is your product in marketing management?

Now more than ever, the world is full of products and services to choose from,...

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PSP: Essential for Successful Employee Onboarding
  • blog
  • Customer Onboarding

PSP: Essential for Successful Employee Onboarding

A successful onboarding process is essential when a new employee starts in a company, as...

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How to Utilize your Product Marketing Mix to Scale your SaaS
  • blog
  • Marketing

How to Utilize your Product Marketing Mix to Scale your SaaS

Did you know that the SaaS industry is expected to grow by 18%? That’s right,...

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Latest Posts

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  • Cost-Cutting Strategies for PLG Customer Success: A Comprehensive Guide May 24, 2023
  • Capital Efficiency in SaaS: A Guide to Smarter Spending and Higher Profits May 24, 2023
  • The Top HR Tech Companies to Look Out for in 2023 May 23, 2023

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Our dynamic and flexible platform is built with a simple philosophy: be more proactive and less reactive, create brand advocates and make it easy. Like, really easy.
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No credit card required
Book a Demo

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